Operlytics, Inc., is described on their website as Operational Analytics (Operlytics®). Operlytics Inc., is a software development company that evaluates and benchmarks companies productivity. My goal for this company was to develop an icon that was easy to recognize and could stand alone on promotional items and business materials. The icon for Operlytics identifies with their strategic approach to business reporting. Delivering multiple reports on demand. The squares represents multiple information and streaming together in an organized fashion.