Have you ever written copy for a brochure and wanted to direct people to your website for more information? You begin to write out some of the details and then direct your ready to send those prospects a particular web address which looks like… http://maps.google.com/maps?f=d&saddr=New+York+Penn+Station&daddr=9th+Ave+%26+14th+St,+New+York,+NY&hl=en&geocode=&mra=ls&dirflg=r&date=11%2F12%2F08&time=4:13pm&ttype=dep&noexp=0&noal=0&sort=&sll=40.746175,-73.998395&sspn=0.014468,0.036392&ie=UTF8&z=14

It is a really-really long for someone to be able to type that all out correctly let alone remember it.

This is where Bit.ly comes in. Bit.ly is a URL shortening service that shortens, track, share and manages your long website links. For instance the above web address using bit.ly have shorten to http://bit.ly/CUjV this is a huge difference in the amount of characters not to mention that these short endings to the URL can also be customized to things like http://bit.ly.design allowing me more room for copy write-ups and allowing readers a reasonable URL to be able to translate from print to the web.

Beyond shortening, Bit.ly  also allows for some analytic information. This is very useful when placing value on your print media.

For more information on the Bit.ly service visit bitly.com